Nojo's Baits was another company with a nice lineup of soft plastics at ICAST. I have long been a believer in and a fan of hand-poured baits. Their baits are quality hand-poured worms and the have a unique design. They are the "original serpent worm" and the baits look like they would have great action in the water. The thing that caught my attention as I walked by the booth was their great selection of colors. They also had a cool gliding design for a jighead that was unlike anything I have seen.
The video below has some great footage of the different bait styles as well as some tank shots of the action.