November 4, 2009

It's Official - Cabelas teams up with FLW

It's been rumored all year that Cabela's and FLW were going to be announcing a major partnership. Now it's official. As a former employee of Cabela's and longtime FLW tournament angler, I see nothing but good things from this. I really hope Cabela's increases their selection of bass tackle. I know the store I worked at was always lacking what the bass fisherman wanted. The entire press release can be found below.

FLW Outdoors announced Wednesday that Cabela’s, the World’s Foremost Outfitter, has formed a major partnership across all platforms of FLW Outdoors and its 189 tournaments, including a significant contingency award program. Terms of the agreement were not disclosed.

Cabela’s will be the official and exclusive outdoor retailer, as well as the official rain gear, for FLW Outdoors. The retailer was not listed as a title or presenting sponsor for any 2010 FLW Outdoors events. The press release did note that the partnership will be an important part of Cabela’s 2010 marketing strategy and the FLW Outdoors partnership will be promoted at its retail stores, on-line at and through their their catalogs.

“We are honored to align the FLW Outdoors brand with an organization respected as highly as Cabela’s,” said Trisha Blake, chief marketing officer and executive VP of FLW Outdoors. “The offerings each of us have in this industry make this partnership one that will allow both organizations to thrive and provide the highest quality of tournaments to anglers and allow those anglers and fans the chance to enjoy the legendary Cabela’s experience.”

Said Cabela's VP of marketing Tom Rosdail: “Cabela’s and FLW Outdoors lead the way in their respective segments of the outdoor industry. By partnering with FLW Outdoors, Cabela’s continues its reputation for aligning itself with the very best and offering added value to our loyal customers, including the anglers and fans of FLW Outdoors.”

The “Cabela’s Angler Cash Contingency Program” will reward anglers that sign up and meet the requirements of the program. Anglers will earn $2,500 for qualifying events and $5,000 for the Forrest Wood Cup. The official details and rules of the contingency program will be available at

Cabela’s will continue to host the co-branded Cabela’s store on and will be involved in all the platforms of FLW Outdoors, including all bass and walleye events, FLW Outdoors’ multiple websites, FLW Fantasy Fishing, FLW Outdoors Magazine, the FLW Outdoors television show on Versus and various FLW Outdoors events. Cabela’s retail stores will also host appearances and seminars by the most accomplished FLW Outdoors pro anglers as well as other cross-promotional activities.

At many of the FLW Tour and FLW College Fishing events, and the Forrest Wood Cup, Cabela’s will have the opportunity to supply promotional offers exclusive to fans in attendance. They will also have the opportunity to do sampling, promotional activities and sell merchandise at the FLW Outdoors Family Fun Zone and Outdoor Show, surrounding the FLW Tour and championship events, and the Reel Life Festivals, held in conjunction with College Fishing.

Cabela’s will also be a major promoter of FLW Fantasy Fishing.

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