Z-Man has been all over the news lately, it shows they are for real. For starters, they just signed a sponsorship agreement with FLW Outdoors. You can read about it here.
In addition to the FLW deal, they just announced their new premier Pro-Staff that includes FLW Superstar Luke Clausen, Elite "Rookie" (after being a star on the FLW Tour for years, he is now fishing the Elites) as well as veteran Stephen Browning and David Goshorn making his return to the FLW Tour. I was talking to the guys at Z-Man last week and they said the new pro-staff has been working on some great new things in the ElaZtech line of soft plastics. You can read the entire release here.
If all that isn't enough, they also recently announced that they have chosen outdoor PR firm Adventure Advertising to help spread the Z-Man love. To learn more about the Z-Man lineup and to purchase the great baits, check out Tackle Warehouse